The Lego Movie horizontal/vertical integration


TT Games is a British video game developer. 
In November 2007, Warner Bros. Interactive Entertainment acquired TT Games as part of their move into the video game market. 
The Lego Movie video game was directed by Matt Palmer (who was known for his work with Tim Burton’s Corpse Bride). 

The game was launched the same week as the movie – why do you think this was done?
so that the people who watched the film would immediately be able to go and buy the game and people who bought the game would be able to watch the film in cinemas

Why do companies release films and games at the same time?
-Profit is maximised
-Familiarity
-Extends the pleasure of the film
-They promote each other
-Extends the target audience
The Lego Movie video game is an example of successful horizontal integration where Warner Bros, has worked with other companies to produce a video game linked directly to the release of the motion picture of the same name.
The video game shares similar themes and voice acting by stars of the motion picture as they reprise their characters in the video game.

The Lego Movie video game is also an example of a successful cross platform release.


Comments

  1. JCoSS Media DeptFebruary 13, 2019 at 5:44 AM

    Ensure that you complete the horizontal integration question before your lesson on Thursday please!

    Miss C

    ReplyDelete

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