Vertical and horizontal integration

      Vertical Integration - When a production company has complete ownership of the production, distribution & exhibition of the film by the same company and receive all of the profit.
E.G. Disney


Walt Disney production company
-'frozen' 

Walt Disney distribution company 'Buena Vista'
-DVD
-Blue Ray
-Soundtrack
-Games

Exhibition:
-Theme parks
-Disney store
-Disney TV channel
-Youtube


     









 Horizontal Integration - When a production company expands into other areas of on industry. The company can develop in a particular area of production (production, distribution, exhibition) or can buy out another company that deals with these areas and therefore reduce competitors
E.G. Disney & Pixar











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