The lego movie exam questions

How has the media language been used to create meaning in the lego movie advertising campaign? In your answer, you must talk about the poster campaign and the trailer. (10)

 In the Lego Movie trailer, the use of editing is used in the British Heart Foundation section to create meaning. The use of fast-paced editing and slow-paced editing is used to show the audience the realism of the situation. For example, because the situation is one that is often uneasy to some people and the mix between the fast and slow-paced editing is to portray this.

In the lego movie poster campaign, mise-en-scene is used to create meaning in the Chris Pratt poster. He is wearing a builders outfit whilst being portrayed as the hero in the movie. This is a counter type of a typical hero as they are usually portrayed as the wealthier people or more sophisticated people but a builder is usually portrayed as the opposite. This shows the audience that anyone can be a hero and it does not just have to be someone wealthy.

In the lego movie poster campaign, mise-en-scene is used to create meaning in the Vitruvius poster. The character's costume is all white which could show how he is angelic and pure. Furthermore, his eyes are glowing white which suggests he has magic powers, suggesting he is the helper in the movie as he can use his powers. He is also a white character which conforms to the stereotype that white people have more power than others.

Comments

  1. JCoSS Media DeptFebruary 13, 2019 at 5:32 AM

    This is a really lovely response. Your analysis here is really strong! Well done Aden 10/10.

    Miss C

    ReplyDelete

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