Video games - cross-media content

Cross media content - Content relating to one media text  that is released, watchable, marketed, purchasable, playable across different media platforms.

Cross promotion is used in the lego movie and the lego movie video game by using clips from the movie and putting it into the game. This is done to attract a wider audience and gain more profit.

Comments

Post a Comment

Popular posts from this blog

The Lego Movie horizontal/vertical integration

Image
TT Games  is a British video game developer.  In November 2007, Warner Bros. Interactive Entertainment acquired TT Games as part of their move into the video game market .  The Lego Movie video game was directed by Matt Palmer (who was known for his work with Tim Burton’s Corpse Bride).  The game was launched the same week as the movie – why do you think this was done? so that the people who watched the film would immediately be able to go and buy the game and people who bought the game would be able to watch the film in cinemas Why do companies release films and games at the same time? -Profit is maximised -Familiarity -Extends the pleasure of the fil m -They promote each other -Extends the target audience The Lego Movie video game is an example of successful horizontal integration where Warner Bros, has worked with other companies to produce a video game linked directly to the release of the motion picture of the same name. Th...
Read more

The Lego Movie video game review

Image
The lego movie game summary PS4: -Colourful. -Animation is good. -fun and enjoyable. something both children and adults will enjoy. -combat is very simple and a lot worse than marvel. -some levels are fun and others are boring. -sometimes the controls are not as responsive as the other lego games. -overal, it is not as good as the other lego games e.g. harry potter or marvel WII: -Simple re-telling of the story in a game form. -uses clips from the movie as cut scenes. -doesn't have a big lego world, it has 4 small sub worlds. -the bonus room in the game has lots of product placement. -good variety of characters from the film that you can play with. XBOX: -not a very interesting game -lots of cut scenes from the film -no online feature -very colourful -the game is simple. -the cast is funny -level designs are fun and colourful -no loading times -no online multiplayer
Read more

Video Game - Industry

• The Lego Movie Video game was released across all major video consoles and platforms ( Microsoft X360, Sony PS3, Nintendo 3DS, Sony PS4, Nintendo  WiiU , Xbox One and 360, Sony PSV and PC ) in 2014. An advantage for having a game released on different platforms is that it will reach a wider audience so more people can play it and it will give the company more profit A disavantage is that it costs a lot of money to publish the game on many different consoles and if it would've flopped then it would've cost a lot of money 
Read more