video games

This is synergy 
LEGO + video games = £££

Cross promotion, marketing, young audience experience exposure are all benefits to film-themed LEGO sets

The lego movie video game is a good example of synergy and cross promotion.

Why do gamers play games based on a film:
1. To identify with characters
2. To identify with values 
3. Good versus evil
4. Diversion/entertainment
5. To enjoy suspense, action, excitement, humour,
6. Escapism
7.Develop a sense of expertise in self-enclosed fictional world
8. Social interaction/personal relationships ( world-wide community)
9. Parasocial interaction with established characters from the film
10. To earn trophies and gain self-satisfaction    

Comments

  1. JCoSS Media DeptFebruary 13, 2019 at 5:43 AM

    Good stuff! Ensure that you are confident with the reasons why as this may pop up soon as a question...

    ReplyDelete

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