Processes Of Production, Distribution And Circulation

The Lego Movie Game for mobile devices included in-app purchases but required a larger memory (over 1GB of space) which met to further mixed responses.

The game was released onto mobile devices due to the market being worth around $21 billion in revenues.
As the game appeals to families and children, the hope was they would attract a mixed-age audience.

iOS & Android  - Developers had to make it for touch screens
Microsoft Windows & MacOS  (These operating systems would need specific versions installed) – Developers had to design the game so that users could use a mouse & keyboard. There would have been different commands on keyboards.
PlayStation, Xbox – Gamers had to use controllers
Nintendo Wii U – Gamers had to use controllers
3DS – Graphics had to be 3D, capabilities for gamers to use touch & buttons

Windows: 2GB RAM (Minimum) 4GM RAM (Recommended) 10GB available space
Mac OS: 4GM RAM (Minimum) 8GB RAM (Recommended) 9GB available space

•Q6 example
Which company produced and distributed The Lego Movie? (1)
Warner bros. 

•Q7 example (This question is unlikely to tell you to refer to The Lego Movie/products…BUT ALWAYS DO IT! )
Explain two factors affecting the regulation of the film industry. You may want to refer to the role of the BBFC and why it is important for film-makers to receive certain classifications in order to appeal to particular audiences. (4)


•Q8 example
Explain how The Lego Movie promotional campaign (posters and entire trailer) targeted a range of audiences (10)
The Lego movie promotional campaign targets a range of different audiences as lego is a iconic part of every persons childhood and something for all ages and interests. For example in the Lego Movie poster campaigns, Vitruvius' poster attracted an older target audience as it included intertextuality from Lord Of The Rings. There is a flying dragon in the background, as well as the character Vitruvius who is very well known to an older audience as he is played by Morgan Freeman who is in lots of films that were targeted at older audiences.
The lego movie promotional campaign also attracts a younger audiences through the very exaggerated facial expressions of the characters. For example, Emmet is portrayed as scared in his poster but the exaggeration of it could come across as comical for younger audiences. Additionally, in the main poster it is full of action and there is lots to look at which will also attract a younger audience as it is full of colour.
•Q9 example
Analyse representations of gender in The Lego Movie poster campaign (10)
In the poster campaign, Wyldestyle is portrayed as a strong female character which challenges the typical stereotype that women are weak and inferior to men. Her calm facial expression shows she is braver than Emmet and also shows she is a key character in the film. Furthermore, she shows intertextual references to Catwoman who is a strong superhero. This shows young women that they are not inferior to men and that they can be strong like Wyldetyle.
Also In the main poster campaign we see all the characters running from an explosion in the back. At the front, centre we see Emmet with Wyldstyle by his side. Although the characters are predominately male, there are into two girls who are powerful, dominate characters such as 

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