promoting media

Synergy - This is when different companies work together to promote a range of related products. Two companies work together to form a product that couldn’t be achieved on its own. • W hen the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts. • Media synergy is the way in which different elements of a media conglomerate work together to promote linked products across different media . • It works when different elements within a media conglomerate (e.g. film studio, record label, video game division) promotes created linked products (e.g. film, soundtrack, video game) so that they all publicise each other In 2000 AOL and Time Warner merged.  The promotion of ‘ Harry Potter and the Philosopher ’ s Stone ’ by AOL Time Warner is a good example of synergy: Adverts for the film were shown on HBO and the WB, both American TV channels which are subsidiaries of Time Warner. The soundtrack was rel...

•        Convergence­­­ Media convergence is the joining, or ''converging,'' of distinct technologies into one – watching TV, playing games, taking photos all on one device a smartphone. •        Brand image The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience so that they can remain loyal to it. •        Franchise A media franchise is a collection of related media •        Loyalty Brand  loyalty  is partiality toward one particular business or product over a competitor. On social  media , that  loyal  customer is more likely to comment, share, follow or post user-generated content to your brand's profile over another. •        Marketing The action or business of promoting and selling products o...

Who are VSC? Video standards council What do they do? The Video Standards Council is an administrator of the PEGI system of age rating for video games. It was established in 1989, and has been responsible for the age ratings of video games sold in the UK since 2012. What are their relationship with PEGI? It makes sure their ratings for video games are accurate Why is the process of examining a game? The designated authority of classifying physical games in the UK they must issue a certificate before any non-exempt game can be released. this section contains useful information pertaining to these certificates and also includes the presiders for appealing a refusal, controversial content and video footage in the UK How do they ensure child safety? They rate their games in relation to the suitability of the age group which ensures the child does not pick up any bad habits

print advert: This advert does not break any of the ASA codes as it is not harmful, misleading or offensive visual-audio advert: This advert can be misleading as it suggests that wearing the brand Nike will make you a better footballer. However, it is not harmful or offensive pop up advert: This does not break any of the ASA codes as it is not harmful, misleading or offensive.

Write down some key film g enres? comedy, action, horror. Who are the Big 6? Warner Bros 20th Century Fox Paramount Pictures Universal Pictures Sony Pictures Entertainment  Walt Disney Studios F ranchises : What are the biggest franchises ? MARVEL CINEMATIC UNIVERSE STAR WARS HARRY POTTER   JAMES BOND THE LORD OF THE RINGS FAST AND THE FURIOUS X-MEN SPIDER-MAN Independent Production Companies? An  independent film ,  independent  movie, indie  film  or indie movie is a feature  film  or short  film  that is produced outside the major  film  studio system, in addition to being produced and distributed by  independent  entertainment  companies . Roughcut television independant film sales Blast! films Film Blockbusters: Examples? A blockbuster is a Hollywood movie that's made with a large budget and big stars. A tr...