The Lego Movie horizontal/vertical integration
TT Games is a British video game developer. In November 2007, Warner Bros. Interactive Entertainment acquired TT Games as part of their move into the video game market . The Lego Movie video game was directed by Matt Palmer (who was known for his work with Tim Burton’s Corpse Bride). The game was launched the same week as the movie – why do you think this was done? so that the people who watched the film would immediately be able to go and buy the game and people who bought the game would be able to watch the film in cinemas Why do companies release films and games at the same time? -Profit is maximised -Familiarity -Extends the pleasure of the fil m -They promote each other -Extends the target audience The Lego Movie video game is an example of successful horizontal integration where Warner Bros, has worked with other companies to produce a video game linked directly to the release of the motion picture of the same name. Th...
This is a little alarming to see Aden. Where is the rest of the table????
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