promoting media

• The Lego Movie Video game was released across all major video consoles and platforms ( Microsoft X360, Sony PS3, Nintendo 3DS, Sony PS4, Nintendo  WiiU , Xbox One and 360, Sony PSV and PC ) in 2014. An advantage for having a game released on different platforms is that it will reach a wider audience so more people can play it and it will give the company more profit A disavantage is that it costs a lot of money to publish the game on many different consoles and if it would've flopped then it would've cost a lot of money 

Cross media content -  Content relating to one media text  that is released, watchable, marketed, purchasable, playable across different media platforms. Cross promotion is used in the lego movie and the lego movie video game by using clips from the movie and putting it into the game. This is done to attract a wider audience and gain more profit.

TT Games  is a British video game developer.  In November 2007, Warner Bros. Interactive Entertainment acquired TT Games as part of their move into the video game market .  The Lego Movie video game was directed by Matt Palmer (who was known for his work with Tim Burton’s Corpse Bride).  The game was launched the same week as the movie – why do you think this was done? so that the people who watched the film would immediately be able to go and buy the game and people who bought the game would be able to watch the film in cinemas Why do companies release films and games at the same time? -Profit is maximised -Familiarity -Extends the pleasure of the fil m -They promote each other -Extends the target audience The Lego Movie video game is an example of successful horizontal integration where Warner Bros, has worked with other companies to produce a video game linked directly to the release of the motion picture of the same name. Th...

The lego movie game summary PS4: -Colourful. -Animation is good. -fun and enjoyable. something both children and adults will enjoy. -combat is very simple and a lot worse than marvel. -some levels are fun and others are boring. -sometimes the controls are not as responsive as the other lego games. -overal, it is not as good as the other lego games e.g. harry potter or marvel WII: -Simple re-telling of the story in a game form. -uses clips from the movie as cut scenes. -doesn't have a big lego world, it has 4 small sub worlds. -the bonus room in the game has lots of product placement. -good variety of characters from the film that you can play with. XBOX: -not a very interesting game -lots of cut scenes from the film -no online feature -very colourful -the game is simple. -the cast is funny -level designs are fun and colourful -no loading times -no online multiplayer

This is synergy  LEGO + video games = £££ Cross promotion, marketing, young audience experience exposure are all benefits to film-themed LEGO sets The lego movie video game is a good example of synergy and cross promotion. Why do gamers play games based on a film: 1. To identify with characters 2. To identify with values  3. Good versus evil 4. Diversion/entertainment 5. To enjoy suspense, action, excitement, humour , 6. Escapism 7.Develop a sense of expertise in self-enclosed fictional world 8. Social interaction/personal relationships ( world-wide community) 9. Parasocial interaction with established characters from the film 10. To earn trophies and gain self-satisfaction     

Key themes of stereotyping and gender are shown through Emmet and Wildstyle Emmet is the main masker protagonist and both the film and video game revolve around his transition from a normal, everyday guy to the hero that saves the world. "the story of a nobody, who saved everybody" - TAGLINE How does this portray the mall  gender?  It supports the stereotype of men being the dominant gender, as the product focus on a man as the make character and he becomes the hero There are however themes that subvert (challenge) the stereotypical representation of men in the media. • Look at the main poster. Emmet is in the center, but his facial expression shows him running away, terrified. • In the TV trailer Emmet says “I want to go home!" How does this help to challenge the stereotypical representation of gender?        It challenges the dominant stereotype that men are powerful and strong. Although Emmet is centered in the m...

Why is genre hybridity used in the advertising campaign? to attract all different audiences. For example, the comedy genre will attract younger audiences but the action and adventure genre will attract an older audience.     2.  How might the target audiences interpret the advertising campaign differently? Is this reflected by their social differences?        A younger passive target audience may have a preferred reading of the poster campaign as the main poster is full of action and shows subtle violence. As young audiences are far more influenced this may have an effect on a society where they could start acting as the characters do in the lego movie. An older target audience who grew up playing with Lego blocks would be very nostalgic and instantly fall in love with the varied different characters shown throughout the posters and video campaign. They would watch the Lego movie as a source of escapism and diversion from...