The guardian - Lego Movie

It might be the most "classically liberal film in the history of film-making. The film has elements that are echoes of Jesus and Guru Nanak, the father of Sikhism.

The Lego Movie is an extended advertisement or "sponsored content" for lego products and this is why it succeeds as a piece of advertisement. The Lego Movie knows its products are toys and proudly advertises its products as toys.

The Lego Movie is primarily a standard action-adventure film. Emmet, a regular Lego construction worker, is swept up in a conspiracy to overthrow Lord Business

Lego understands it has two audiences: the children who want to play with the toys and the parents who have to pay for them. In advertising terms: the film needs to present a compelling value proposition to the parents so they should be willing to pay for it.

Comments

  1. JCoSS Media DeptJanuary 20, 2019 at 5:24 AM

    This is a summary of the Guardian article that you were asked to read.
    A very good summary!

    Miss C

    ReplyDelete

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