promoting media

Why is genre hybridity used in the advertising campaign? to attract all different audiences. For example, the comedy genre will attract younger audiences but the action and adventure genre will attract an older audience.     2.  How might the target audiences interpret the advertising campaign differently? Is this reflected by their social differences?        A younger passive target audience may have a preferred reading of the poster campaign as the main poster is full of action and shows subtle violence. As young audiences are far more influenced this may have an effect on a society where they could start acting as the characters do in the lego movie. An older target audience who grew up playing with Lego blocks would be very nostalgic and instantly fall in love with the varied different characters shown throughout the posters and video campaign. They would watch the Lego movie as a source of escapism and diversion from...

The products target: 1. Children who play with lego 2. Adults who play with lego when they were younger 3. families 4. young adults cinema goers 5. both genders Gender Race Age Class Ethnicities Examples: 1. The Lego Movie advertising campaign would attract young children aged between 5-10 of all ethnicities who play with Lego because of the bright colours, young childish humour and the use of imagination. Young children would identify the different characters and the use of different coloured Lego characters such as Vitruvius and Lenny Henry encourages different ethnicities and races. 2. Adults who played with lego when they were younger are targeted through the advertising campaign. These adults would be typically aged between 40-60 years old and are both genders. The campaign targets this audience through the character Benny, who as the first ever original lego figure who features in the main poster campaign. ...

Equilibrium - The normality and equal state of characters Emmet is shown on the sofa watching TV Disruption - Something breaks that normality President Business makes an announcement that "you will be put to sleep" Recognition of disruption - characters realise something has gone wrong When Emmet realises what President Business has said on TV and repeats it Attempt to repair - The characters try to solve the problem The fight between the good characters and bad characters New Equilibrium - Problem is solved, the new equilibrium is established Genre hybridity : When a film mixes elements of different genres. For example, the lego movie mixes Sci-fi, comedy, romance, adventure and action . Explain how the Lego movie is an example of genre hybridity.  Discuss the products you have studied (5) The lego movie shows genre hybridity because there are elements of various genres within the poster campaign and the ad break. In the poster fro Vitruvius, the ...

How has the media language been used to create meaning in the lego movie advertising campaign? In your answer, you must talk about the poster campaign and the trailer. (10) In the Lego Movie trailer, the use of editing is used in the British Heart Foundation section to create meaning. The use of fast-paced editing and slow-paced editing is used to show the audience the realism of the situation. For example, because the situation is one that is often uneasy to some people and the mix between the fast and slow-paced editing is to portray this. In the lego movie poster campaign, mise-en-scene is used to create meaning in the Chris Pratt poster. He is wearing a builders outfit whilst being portrayed as the hero in the movie. This is a counter type of a typical hero as they are usually portrayed as the wealthier people or more sophisticated people but a builder is usually portrayed as the opposite. This shows the audience that anyone can be a hero and it does not just have to ...

Capitalism Capitalism is an economic and political system whereby a country's trade and industry are conducted by private owners for profit, rather than by the state. Lego Movie : Lord Business ( villain) is the President of Lego Land, who presides over a dictatorial state. His regime creates virtually everything in the Lego society and he uses televised broadcasts to inform his citizens (with a friendly grin on his face) that they’ll be executed if they disobey. He controls a secret police, who is charged with torturing dissidents and rebels. Set product: This is reflected in one of the film’s posters. Lord Business is towering over the other Lego figures, who are running away from him hysterically. He has complete control as the ‘evil’ characters whom he is in charge of are creating Mass hysteria and destroying the city. Reflects society: As America is a capitalist society, The Lego Movie Poster reflects this and the time when it was produced...

To what extent does Propp's character theory fit The Lego Movie poster campaign (5) Propps theory fits the Lego Movie posters because they each represent the different characters. For example, Wyldestyle represents the princess and the helper in the movie. However, she challenges the stereotype of the typical princess as they are usually the scared ones that need saving. However, her facial expression suggests that she is very calm and this is reflected in the fact that she is also the helper. Emmet is portrayed as the hero is the film. However, his facial expressions suggest he is scared, unlike a typical hero. This shows how he is an unconventional hero who also has lots of helpers. I believe that The Lego Movie loosely follows Propp's character theory as there are different characters and roles that relate to the theory but they do not conform to the attitudes that these characters typically play in his theory. Analyse how genre codes have been used in the Lego Mov...