promoting media

The Lego Movie Game for mobile devices included in-app purchases but required a larger memory (over 1GB of space) which met to further mixed responses. The game was released onto mobile devices due to the market being worth around $21 billion in revenues. As the game appeals to families and children, the hope was they would attract a mixed-age audience. iOS & Android   - Developers had to make it for touch screens Microsoft Windows & MacOS   (These operating systems would need specific versions installed) – Developers had to design the game so that users could use a mouse & keyboard. There would have been different commands on keyboards. PlayStation, Xbox – Gamers had to use controllers Nintendo Wii U – Gamers had to use controllers 3DS – Graphics had to be 3D, capabilities for gamers to use touch & buttons Windows: 2GB RAM (Minimum) 4GM RAM (Recommended) 10GB available space Mac OS: 4GM RAM (Min...

• The Lego Movie Video game was released across all major video consoles and platforms ( Microsoft X360, Sony PS3, Nintendo 3DS, Sony PS4, Nintendo  WiiU , Xbox One and 360, Sony PSV and PC ) in 2014. An advantage for having a game released on different platforms is that it will reach a wider audience so more people can play it and it will give the company more profit A disavantage is that it costs a lot of money to publish the game on many different consoles and if it would've flopped then it would've cost a lot of money 

Cross media content -  Content relating to one media text  that is released, watchable, marketed, purchasable, playable across different media platforms. Cross promotion is used in the lego movie and the lego movie video game by using clips from the movie and putting it into the game. This is done to attract a wider audience and gain more profit.

TT Games  is a British video game developer.  In November 2007, Warner Bros. Interactive Entertainment acquired TT Games as part of their move into the video game market .  The Lego Movie video game was directed by Matt Palmer (who was known for his work with Tim Burton’s Corpse Bride).  The game was launched the same week as the movie – why do you think this was done? so that the people who watched the film would immediately be able to go and buy the game and people who bought the game would be able to watch the film in cinemas Why do companies release films and games at the same time? -Profit is maximised -Familiarity -Extends the pleasure of the fil m -They promote each other -Extends the target audience The Lego Movie video game is an example of successful horizontal integration where Warner Bros, has worked with other companies to produce a video game linked directly to the release of the motion picture of the same name. Th...

The lego movie game summary PS4: -Colourful. -Animation is good. -fun and enjoyable. something both children and adults will enjoy. -combat is very simple and a lot worse than marvel. -some levels are fun and others are boring. -sometimes the controls are not as responsive as the other lego games. -overal, it is not as good as the other lego games e.g. harry potter or marvel WII: -Simple re-telling of the story in a game form. -uses clips from the movie as cut scenes. -doesn't have a big lego world, it has 4 small sub worlds. -the bonus room in the game has lots of product placement. -good variety of characters from the film that you can play with. XBOX: -not a very interesting game -lots of cut scenes from the film -no online feature -very colourful -the game is simple. -the cast is funny -level designs are fun and colourful -no loading times -no online multiplayer

This is synergy  LEGO + video games = £££ Cross promotion, marketing, young audience experience exposure are all benefits to film-themed LEGO sets The lego movie video game is a good example of synergy and cross promotion. Why do gamers play games based on a film: 1. To identify with characters 2. To identify with values  3. Good versus evil 4. Diversion/entertainment 5. To enjoy suspense, action, excitement, humour , 6. Escapism 7.Develop a sense of expertise in self-enclosed fictional world 8. Social interaction/personal relationships ( world-wide community) 9. Parasocial interaction with established characters from the film 10. To earn trophies and gain self-satisfaction     

Key themes of stereotyping and gender are shown through Emmet and Wildstyle Emmet is the main masker protagonist and both the film and video game revolve around his transition from a normal, everyday guy to the hero that saves the world. "the story of a nobody, who saved everybody" - TAGLINE How does this portray the mall  gender?  It supports the stereotype of men being the dominant gender, as the product focus on a man as the make character and he becomes the hero There are however themes that subvert (challenge) the stereotypical representation of men in the media. • Look at the main poster. Emmet is in the center, but his facial expression shows him running away, terrified. • In the TV trailer Emmet says “I want to go home!" How does this help to challenge the stereotypical representation of gender?        It challenges the dominant stereotype that men are powerful and strong. Although Emmet is centered in the m...

Why is genre hybridity used in the advertising campaign? to attract all different audiences. For example, the comedy genre will attract younger audiences but the action and adventure genre will attract an older audience.     2.  How might the target audiences interpret the advertising campaign differently? Is this reflected by their social differences?        A younger passive target audience may have a preferred reading of the poster campaign as the main poster is full of action and shows subtle violence. As young audiences are far more influenced this may have an effect on a society where they could start acting as the characters do in the lego movie. An older target audience who grew up playing with Lego blocks would be very nostalgic and instantly fall in love with the varied different characters shown throughout the posters and video campaign. They would watch the Lego movie as a source of escapism and diversion from...

The products target: 1. Children who play with lego 2. Adults who play with lego when they were younger 3. families 4. young adults cinema goers 5. both genders Gender Race Age Class Ethnicities Examples: 1. The Lego Movie advertising campaign would attract young children aged between 5-10 of all ethnicities who play with Lego because of the bright colours, young childish humour and the use of imagination. Young children would identify the different characters and the use of different coloured Lego characters such as Vitruvius and Lenny Henry encourages different ethnicities and races. 2. Adults who played with lego when they were younger are targeted through the advertising campaign. These adults would be typically aged between 40-60 years old and are both genders. The campaign targets this audience through the character Benny, who as the first ever original lego figure who features in the main poster campaign. ...

Equilibrium - The normality and equal state of characters Emmet is shown on the sofa watching TV Disruption - Something breaks that normality President Business makes an announcement that "you will be put to sleep" Recognition of disruption - characters realise something has gone wrong When Emmet realises what President Business has said on TV and repeats it Attempt to repair - The characters try to solve the problem The fight between the good characters and bad characters New Equilibrium - Problem is solved, the new equilibrium is established Genre hybridity : When a film mixes elements of different genres. For example, the lego movie mixes Sci-fi, comedy, romance, adventure and action . Explain how the Lego movie is an example of genre hybridity.  Discuss the products you have studied (5) The lego movie shows genre hybridity because there are elements of various genres within the poster campaign and the ad break. In the poster fro Vitruvius, the ...

How has the media language been used to create meaning in the lego movie advertising campaign? In your answer, you must talk about the poster campaign and the trailer. (10) In the Lego Movie trailer, the use of editing is used in the British Heart Foundation section to create meaning. The use of fast-paced editing and slow-paced editing is used to show the audience the realism of the situation. For example, because the situation is one that is often uneasy to some people and the mix between the fast and slow-paced editing is to portray this. In the lego movie poster campaign, mise-en-scene is used to create meaning in the Chris Pratt poster. He is wearing a builders outfit whilst being portrayed as the hero in the movie. This is a counter type of a typical hero as they are usually portrayed as the wealthier people or more sophisticated people but a builder is usually portrayed as the opposite. This shows the audience that anyone can be a hero and it does not just have to ...

Capitalism Capitalism is an economic and political system whereby a country's trade and industry are conducted by private owners for profit, rather than by the state. Lego Movie : Lord Business ( villain) is the President of Lego Land, who presides over a dictatorial state. His regime creates virtually everything in the Lego society and he uses televised broadcasts to inform his citizens (with a friendly grin on his face) that they’ll be executed if they disobey. He controls a secret police, who is charged with torturing dissidents and rebels. Set product: This is reflected in one of the film’s posters. Lord Business is towering over the other Lego figures, who are running away from him hysterically. He has complete control as the ‘evil’ characters whom he is in charge of are creating Mass hysteria and destroying the city. Reflects society: As America is a capitalist society, The Lego Movie Poster reflects this and the time when it was produced...

To what extent does Propp's character theory fit The Lego Movie poster campaign (5) Propps theory fits the Lego Movie posters because they each represent the different characters. For example, Wyldestyle represents the princess and the helper in the movie. However, she challenges the stereotype of the typical princess as they are usually the scared ones that need saving. However, her facial expression suggests that she is very calm and this is reflected in the fact that she is also the helper. Emmet is portrayed as the hero is the film. However, his facial expressions suggest he is scared, unlike a typical hero. This shows how he is an unconventional hero who also has lots of helpers. I believe that The Lego Movie loosely follows Propp's character theory as there are different characters and roles that relate to the theory but they do not conform to the attitudes that these characters typically play in his theory. Analyse how genre codes have been used in the Lego Mov...

Wyldestyle family audience appeal - wyldestyle is represented as a powerful women which would attract lots of families as she could be a good role model for young women. Emmet family audience appeal - Chris Pratt is well known by a lot of adults for his movies which makes him more recognisable. furthermore, the children would look at the colour on the poster which would attract them. Main poster family audience appeal - the action going on in the picture will attract a lot of families as the adults will feel nostalgia as they used to play with lego as children, and the children will look at all the colour and action going on.

It might be the most "classically liberal film in the history of film-making. The film has elements that are echoes of Jesus and Guru Nanak, the father of Sikhism. The Lego Movie is an extended advertisement or "sponsored content" for lego products and this is why it succeeds as a piece of advertisement. The Lego Movie knows its products are toys and proudly advertises its products as toys. The Lego Movie is primarily a standard action-adventure film. Emmet, a regular Lego construction worker, is swept up in a conspiracy to overthrow Lord Business Lego understands it has two audiences: the children who want to play with the toys and the parents who have to pay for them. In advertising terms: the film needs to present a compelling value proposition to the parents so they should be willing to pay for it.

Analyse how mise-en-scene is used in the extract to create meaning. Refer to at least two examples from the extract in your answer Nathans character is sat in a wheelchair. This shows that he is weak and vulnerable and less capable to do anything. Nathan is also representing those in society who are less fortunate. Another example is that Ryan and Jake are wearing police officer outfits. This highlights their job in society, their superiority and represents the police. Analyse how far the extract is stereotypical to gender. This extract is stereotpical to gender because we only see the two male police officers dealing with the situation, perhaps inferring that they are more able than females. Furthermore, in the hospital, Nathan's seen as a 'druggie' who has also self harmed and could suggest that it is only typical from men to self harm and not women. The mother character in Cuffs is female and...